Month: February 2021

Buy Now Pay Later Schemes are to be Regulated by the FCA

On the 2nd of February 2021, the Financial Conduct Authority announced that Buy Now Pay Later (BNPL) schemes will be…

Key PPC Trends for 2021

2021 is set to be a big year for PPC; we will inevitably see some substantial changes in the Google…

Goodbye BMM

At the beginning of the month, Google announced that they would be phasing out their Broad Match Modifier (BMM) and…

Setting Effective Digital Marketing Goals – SMART Goals

Why you need to set marketing goals Goal setting is a fundamental part of both building a growth culture and…

Google Ads Quality Score, Why is it Important, and How Can You Improve Yours?

Having spent millions of pounds on PPC advertising, we know how important quality score is to driving ROI from campaigns….

Understanding Search Intent

What is Search Intent? Search intent, also known as user or audience intent, describes the purpose behind an online search….

How has Covid-19 Impacted the Financial Sector?

The Coronavirus pandemic and subsequent lockdowns have had an extensive impact on every industry globally, and the financial services industry…