Google Core Update - June 2021
Explainers

Google Core Update – June 2021

At the beginning of the month, Google released another broad core update. Typically, this happens several times a year; however, we haven’t seen one since December 2020.

Google’s public liaison of search, Danny Sullivan, announced the update through Twitter on the 2nd of June, pointing out that we will see another update next month.

It is unusual for Google to release broad core updates over two consecutive months; Sullivan explained in additional tweets that some of the planned improvements for this June update were not yet ready.

“Some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update.”

What Has Changed, and What Impact Could It Have on My Search Rankings?

With any core update, Google is quick to point out that most websites won’t notice any changes to search rankings. However, some content can notice either drops or gains. In his series of tweets, Sullivan pointed out that with a two-part release, some sites may see changes in June which reverse in July.

Google’s guidance states that any pages that don’t perform as well after a core update haven’t done anything wrong. This is because broad core updates focus on improving how Google’s systems assess content overall, rather than targeting specific pages or sites. The aim is to enhance how the search engine evaluates content to determine which pages serve the best answers to searchers queries.

Quite simply, sites sticking to Google’s guidance around good quality content, and following the E-A-T guidelines, are unlikely to see any negative long term impacts from broad core updates.

What Google Says to Do If You’re Affected

As Danny Sullivan pointed out in a thread of tweets, the July update could reverse the impacts of June, so it’s worth waiting before making any radical changes to content.

It’s also important to remember that these updates can take up to 2 weeks to roll out fully, and during this time, rankings can fluctuate, so try not to react too quickly. Instead, it’s best to wait for the dust to settle.

Google’s recommendation is to focus on offering the best and most up-to-date content possible, as this is what the core updates focus on; you can assess your content using Google’s webmaster advice for core updates. However, it is essential to remember that even with improved content, there is no guarantee that this will raise your search ranking.

Other Actions You Could Take

Content is not the only thing that affects search rankings; page experience is also an essential factor. Last November, Google announced the page experience update, which is set to begin roll-out in the middle of this month. This will bring three new core web vitals with it, which means websites that are fast, well-designed, and easy to use will rank better. So focusing on these, as well as the quality, authority and relevance of your content, is the best way to succeed on the SERPs. You can use their guide to the update to help prepare your site.

To see how we can help you with content, page experience and organic search, get in touch today.